Faculty Member Profile

Md. Imran Hossain
Assistant Professor
Marketing
MBA
+8801711852619
mihimranmkt@gmail.com

Consumer Behavior, Environmental Marketing, Nonprofit and Social Marketing, Corporate Environmentalism, Corporate Social Responsibility.

1. Rahman, M. S., Hossain, M. I., Hossain, G. M. S. (2020). "FACTORS AFFECTING CONSUMERS' GREEN PURCHASE BEHAVIOR TOWARDS ENERGY SAVING LIGHTS IN BANGLADESH: THE MEDIATING ROLE OF GREEN PURCHASE INTENTION", International Journal of Information, Business and Management, Vol. 12, No. 3.
2. Rahman, M. S., Hossain, M. I., Hossain, G. M. S. (2019). "Factors Affecting Environmental Knowledge and Green Purchase Behavior of Energy Saving Light Users in Bangladesh: An Empirical Study". International Journal of Academic Research in Economics and Management Sciences, 8(3), 364-384.
3. Hossain, M. I., Rahman, S. 2019. "Measuring Influence of Green Promotion on Green Purchase Behavior of Consumers: A Study on Bangladesh", Barishal University Journal of Business Studies, Volume 6, Issue 2.
4. Hossain, M. I., Rahman, S. 2018. "Measuring the Impact of Green Marketing Mix on Green Purchasing Behavior: A Study on Bangladeshi Consumers", The Comilla University Journal of Business Studies, Volume 5, Number 1.
5. Ali, M. M., Hossain, M. I. 2018. "Factors Inducing Consumers' Abandonment of Unhealthy Foods Consumption in Ramadan: A Study on Fasting Muslim Consumers in Bangladesh", Dhaka University Journal of Business Studies, Volume 39, No. 1.
6. Mollah, M. A., Hossain, M. I. 2018. "Factors Determining Passenger Satisfaction on Interdistrict Bus Services: A Study on Barishal", Barishal University Journal of Business Studies, Volume 6, Issue 1.
7. Sabbir, M. M., Hossain, M. I., Nomi, M. 2017. "Analysis of Women's Preference of Imitation Jewelry: Bangladesh Perspective", Journal of Business, Society and Science inLeading University, Sylhet, Volume 5, ISSN: 2072-5701.
8. Ali, M. M., Hossain, M. I. 2017. "Factors Affecting Consumers Acceptance of Online Grocery Shopping (OGS) service in Bangladesh", Dhaka University Journal of Business Studies, Volume 38, No. 1.
9. Islam, M. M., Hassan, M. M.,Hossain, M. I.2017. "Application of Nation Branding Model in Bangladesh: An extension from Hexagon to Octagon", Barisal University Journal of Business Studies, Volume 5, Issue 1.
10. Hossain, M. I., Hassan, M. M., Zayed, N. M. 2015. "Analyzing Usage Pattern of Social Networking Sites (SNSs): A study on SNS Users in Bangladesh", Stamford Journal of Business Studies, Volume 6/7, Issue II/I.
11. Jahan, F., Hossain, M. I., Begum, F. 2015. "Violence against Women: A Social Infection in Recent Bangladesh", The Journal of Rural Development in BARD, Volume 40, No. 2.
12. Ali, M. M., Hossain, M. I., Hassan, M. M. 2014. "Factors affecting 3G Mobile Internet Subscribers' Satisfaction in Bangladesh", Bangladesh Journal of MIS, Volume 7, No. 1.

Administrative Positions and Roles at University of Barishal:
1. Assistant Professor (On Study Leave), Department of Marketing, Faculty of Business Studies, University of Barishal.
2. Member, Academic Committee, Department of Marketing, University of Barishal.
3. Rover Scout Leader (RSL) at University of Barishal: April 2017-till the date.