Service marketing; tourism and hospitality; consumer behavior.
 Most. Sharmin Sultana & Niu Xiongying (2021). Investigating the Effect of the Service Quality Attributes on Diner Satisfaction and Post-dining Behavioral Intention in the Chinese Restaurant Setting. International Journal of Science and Business, 5(9), 84-94. doi: https://doi.org/ 10.5281/zenodo.5282091.  Zohora, F., & Sultana, M. S. (2017). Problems and Prospects of establishing Shopping mall at Barisal city in Bangladesh. Barisal University Journal (Part-3), 4 (2), December, 59-73.  Sultana, M. S., Kalam, A., and Begum, H. (2017). Factors Influencing the Trading Behavior of Investors in Capital Market: An Empirical Study on Dhaka Stock Exchange, Bangladesh. IOSR Journal of Business and Management (IOSR-JBM), 19(1) (Version-I), 01-09.  Sabbir, M., Iqbal, M., and Sultana, M. S. (2017). An Empirical Study on Purchase Decision Process of Shaving Foam in Bangladesh. European Journal of Business and Management, 9(15), 01-07.  Milon, M., Sultana, M. S., Kalam, A. (2016). Teachers' Perception about Classroom Management: A Study on some Selected Private Universities, Dhaka, Bangladesh. International Multidisciplinary Journal of Environment (IMJE), 1(1), 86-99.  Sultana, R.A., Sultana, M. S. (2013). Problems and Prospects of Tourism Industry in Bangladesh. USTA 2013, 19(1), 61-64. Conference paper:  Sultana, R. A., Sultana, A., and Sultana, M. S. (2014). "˜Role of Chittagong Stock Exchange (CSE) in the Development of Capital Market: Bangladesh Scenario', has been presented in International Finance Conference 2014, organised by Department of Business Management, University of Calcutta, in collaboration with Indian Accounting Association, Kolkata Branch, India dated 17-18 January, 2014.
Awards and achievements: 1. I have been awarded a Ph.D. degree in business management from the University of International Business and Economics (UIBE), Beijing, P.R. China. 2. I obtained the "Prime Minister Gold Medal Award 2010" for securing the highest grades in the faculty of Business Studies during my undergraduate program. 3. I obtained every time dean list position (University Scholarship) during my undergraduate and postgraduate programs. 4. Obtained Government Scholarship for HSC result.