Marketing and brand management, Tourism marketing, Consumer behavior, Integrated marketing communications, Rural marketing, Services marketing, Business education, Economic issues.
1. Factors Affecting 3G Mobile Internet Subscribers’ Satisfaction in Bangladesh, Bangladesh Journal of MIS, University of Dhaka, Volume 7, No. 1, December 2014. 2. Analyzing Usage Pattern of Social Networking Sites (SNSs): A study on SNS Users in Bangladesh, Stamford Journal of Business, Stamford University, Dhaka, ISSN 1818-1680, Vol. 6/7, Issue II/I, December 2015. 3. Consumer Rights Protection: Degree of Awareness and its Present Status in Bangladesh, European Journal of Business and Management, IISTE, ISSN 2222-1905 (paper), Vol. 8, No. 14, 2016. 4. Application of Nation Branding Model in Bangladesh: An extension from Hexagon to Octagon, Barisal University Journal (Part 3), Volume-4, Issue-II, December 2017. 5. Determinants of Brand loyalty of Millennial or Generation Y, Barisal University Journal (Part 3), Volume-5, Issue-I, December 2018.
1. Manager, Transport Pool, University of Barishal (from 07/08/2017 to till the date). 2. Students Advisor (from 06/09/2015 to 06/09/2018), Department of Marketing, University of Barishal.