Faculty Member Profile

Saima Akhter
Lecturer
Marketing
MBA
01520100302
saimakhter297@gmail.com

Development Studies, Development Economics, Behavioral Economics, Social Marketing, Environmental Marketing, Education and Marketing, Rural Marketing

‘A Holistic Approach to Innovation and Fostering Intrapreneurship’; Vol. 9, No. 2, April- June, 2019, International Journal of Knowledge Based Organizations, ISSN: 2155-6393
'Internal Marketing Perspective in Bangladeshi Organizations: Culture, innovation and Customer Orientation'; Vol. XXXVII, No. 3, December 2017; Dhaka University Journal of Business Studies, ISSN 1682-2498
'Relative Importance of FMCG (Fast Moving Consumer Goods) Product Attributes: Price, Previous Brand Consumption and Brand Reputation'; Vol. 2, No. 1, December 2016, International Multidisciplinary Journal of Environment, ISSN 2518-0401.