Department of Marketing

Article

Sl. Details
41

Sabbir, M. M., Rahman, M. S., Nomi, M., & Jahan, T. (2020). Understanding Internet Banking Use in Bangladesh: The Role of Internet Banking Apps, Customers’ Perceptions and Green Concern. Turkish Journal of Marketing, 5(2), 100–120. https://doi.org/10.30685/tujom.v5i2.89

42

Das, S., & Sabbir, M. M. (2019). Exploring Factors Affecting Consumers’ Intention toward Purchasing Imitation Jewelry: An Extension of Theory of Planned Behavior. Turkish Journal of Marketing, 4(3), 221–240. https://doi.org/10.30685/tujom.v4i3.61

43

Hasan, A. A., & Sabbir, M. M. (2019). Impact of Social Media on the Consumer Adoption Process in Bangladesh. Comilla University Journal of Business Studies, 6(1), 67–83.

Attachment
44

Jahan, T., & Sabbir, M. M. (2018). Analysis of Consumer Purchase Intention of Life Insurance: Bangladesh Perspective. Business Review- A Journal of Business Administration Discipline, 13(2), 13–28.

Attachment
45

Sabbir, M. M., & Jahan, T. (2018). Investigating the Antecedents of Employee Attitude towards Internet Banking Adoption based on Structural Equation Modeling. The Comilla University Journal of Business Studies, 5(1), 123–141.

Attachment
46

Sabbir, M. M., & Das, S. (2018). Effects of Socio-cultural and Marketing Factors on Consumer Purchase Intention towards Skin Care Products: Evidence from Bangladesh. Barishal University Journal Part III, 5(2), 155–172.

Attachment
47

Sabbir, M. M., Iqbal, M. M., & Sultana, M. S. (2017). An Empirical Study on Purchase Decision Process of Shaving Foam in Bangladesh. European Journal of Business and Management, 9(15), 1–7. Link to access

48

Rahman, M. S., Sabbir, M. M., & Shakhawat, G. M. (2022). Responses to the Covid-19 by Education Sector: Perspectives from Bangladesh and China. i-manager’s Journal of Educational Technology, 19(2), 53–62. https://doi.org/10.26634/jet.19.2.19000

49

Hossain, M. I., Sabbir, M. M., & Jun, K. H. (2025). Understanding Organic Food Consumption as a Sustainable Choice in the Post-COVID Era Through the Lens of Extended Theory of Planned Behavior: The Moderating Role of Health Value. 아태비즈니스연구, 21-46. http://doi.org/10.32599/apjb.16.1.202503.21

KCI Indexed

Read more
50

Hossain, M. I., Rahman, M. S., & Jun, K. H. (2024). Determinants of internet of things (IoT) smart home technology (SHT) adoption behavior of consumers: Empirical evidence from a least developed country (LDC). Information Development, 0(0). https://doi.org/10.1177/02666669241254054

SSCI and Scopus Indexed.

Read more