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Faculty Member Profile

Fatema-Tuz-Zohora
Associate Professor
Marketing
MBA
+8801677446959
zohoranadee@yahoo.com

Consumer Behavior, Services Marketing, Relationship Marketing, Corporate Social Responsibility, Social Marketing.

Publication
1. Social Safety Net Programme as a Mean to Allieviate Proverty in Bangladesh.
2.Factors Affecting Consumers' Choice in the Selection of Mobile Phones in Bangladesh.
3. Effect of Celebrity Endorsement Factors on Consumers' Purchasing Intention: A Bangladesh Perspective.
4.Problems And Prospects of Establishing Shopping Mall At Barisal City in Bangladesh.
5. Factors Influencing Online Shopping Behavior of International Students: A Case Study in Guangzhou, China.
6. Women in Selling Profession at Barisal City,Bangladesh: Challenges and A Way Forward.

Scholarship
* Youth of Excellence Scheme of China (YES China) Scholarship 2018-19.

Contact Us

Kornokathi, Barishal-8254, Bangladesh
☎ Phone: 0431-2177771-77.
📠 Fax: 0431-61117
✉ Email: registrar@bu.ac.bd
Web: www.bu.ac.bd

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