Faculty Member Profile

Md. Mahiuddin Sabbir
Assistant Professor
Master of Business Administration

Sustainable consumer behavior, Green consumerism, Climate change, Digital marketing, Technology adoption

Published Articles:
1. Sabbir, M. M., & Taufique, K. M. R. (2022). Sustainable employee green behavior in the workplace: Integrating cognitive and non-cognitive factors in corporate environmental policy. Business Strategy and the Environment, 31(1), 110–128. https://doi.org/10.1002/bse.2877
2. Sabbir, M. M., Khan, T. T., Das, A., Akter, S., & Alamgir, M. S. (2022). Understanding the determinants of consumers' reverse exchange intention as an approach to e-waste recycling: A developing country perspective. Asia-Pacific Journal of Business Administration, ahead-of-print. https://doi.org/10.1108/APJBA-11-2021-0565
3. Sabbir, M. M., Taufique, K. M. R., & Nomi, M. (2021). Telemedicine acceptance during the COVID-19 pandemic: User satisfaction and strategic healthcare marketing considerations. Health Marketing Quarterly, 38(2–3), 168–187. https://doi.org/10.1080/07359683.2021.1986988
4. Sabbir, M. M., Islam, M., & Das, S. (2020). Understanding the determinants of online pharmacy adoption: a two-staged SEM-neural network analysis approach. Journal of Science and Technology Policy Management, 12(4), 666–687. https://doi.org/10.1108/JSTPM-07-2020-0108
5. Sabbir, M. M., Akter, S., Khan, T. T., & Das, A. (2020). Exploring Factors Affecting Consumers' Intention to Use Smartwatch in Bangladesh: An Empirical Study. Asia Pacific Journal of Information Systems, 30(3), 636–663. https://doi.org/10.14329/apjis.2020.30.3.636
6. Nomi, M., & Sabbir, M. M. (2020). Investigating the Factors of Consumers' Purchase Intention towards Life Insurance in Bangladesh: An Application of the Theory of Reasoned Action. Asian Academy of Management Journal, 25(2), 135–165. https://doi.org/10.21315/aamj2020.25.2.6
7. Rahman, M. S., Sabbir, M. M., Kaium, M. A., Nomi, M., Zahan, I., & Islam, M. (2021). Consequences of the Covid-19 Pandemic on Zero Access to Technology Users in Bangladesh. International Journal of Early Childhood Special Education, 13(1), 62–70. https://doi.org/10.9756/INT-JECSE/V13I1.211008
8. Sabbir, M. M., Rahman, M. S., Nomi, M., & Jahan, T. (2020). Understanding Internet Banking Use in Bangladesh: The Role of Internet Banking Apps, Customers' Perceptions and Green Concern. Turkish Journal of Marketing, 5(2), 100–120. https://doi.org/10.30685/tujom.v5i2.89
9. Das, S., & Sabbir, M. M. (2019). Exploring Factors Affecting Consumers' Intention toward Purchasing Imitation Jewelry: An Extension of Theory of Planned Behavior. Turkish Journal of Marketing, 4(3), 221–240. https://doi.org/10.30685/tujom.v4i3.61.
10. Sabbir, M. M., Iqbal, M. M., & Sultana, M. S. (2017). An Empirical Study on Purchase Decision Process of Shaving Foam in Bangladesh. European Journal of Business and Management, 9(15), 1–7.
11. Das, S., Sabbir, M. M., Zohora, F.-T., & Rahman, M. S. (2022). Investigating purchase intention for skin care products in Bangladesh: The role of personal factors. Turkish Journal of Marketing, 7(2), 72–84. https://doi.org/10.30685/tujom.v7i2.154
12. Jahan, T., & Sabbir, M. M. (2018). Analysis of Consumer Purchase Intention of Life Insurance: Bangladesh Perspective. Business Review- A Journal of Business Administration Discipline, 13(2), 13–28.
13. Sabbir, M. M., & Jahan, T. (2018). Investigating the Antecedents of Employee Attitude towards Internet Banking Adoption based on Structural Equation Modeling. The Comilla University Journal of Business Studies, 5(1), 123–141.
14. Hasan, A. A., & Sabbir, M. M. (2019). Impact of Social Media on the Consumer Adoption Process in Bangladesh. Comilla University Journal of Business Studies, 6(1), 67–83.
15. Sabbir, M. M., & Das, S. (2018). Effects of Socio-cultural and Marketing Factors on Consumer Purchase Intention towards Skin Care Products": Evidence from Bangladesh. Barishal University Journal Part III, 5(2), 155–172.
16. Hassan, M. M., Sabbir, M. M., & Jarin, S. A. (2019). Assessing Sustainability of Ecotourism in Bangladesh": A Study on Sundarbans. Barishal University Journal, 6(1), 133–151.
17. Sabbir, M. M., & Ali, M. M. (2020). Customer Retention of Banking Sector in Bangladesh: A Focus on Switching Barriers, Service Quality, Corporate Image, and Fair Pricing. Journal of Business Studies, XLI(1), 101–126.
18. Sabbir, M. M., & Lipy, N. S. (2018). The Effectiveness of Customer Loyalty Strategies in the Banking Sector of Bangladesh. Barishal University Journal of Business Studies, 5(1), 13–24.
19. Sabbir, M. M., Hossain, M. I., & Nomi, M. (2017). Analysis of Women's Preference of Imitation Jewelry: Bangladesh Perspective. Journal of Business, Society and Science, 5, 44–53.
20. Sabbir, M. M., Khan, I., & Kaium, M. A. (2017). Employee Turnover Cost and Impacts in Banking Industry of Bangladesh: An Exploratory Study. Barisal University Journal of Business Studies, 4(2), 1–17.
21. Khan, I., Sabbir, M. M., & Sajib, A. I. (2017). Internal Control Practices of Information Technology Sector (IT Industry) in Bangladesh. Global Journal of Management and Business Research: Accounting and Auditing, 17(1), 1–7.
Accepted Book Chapter:
1. Taufique, K. M. R., & Sabbir, M. M. (2021). The future of digital marketing: How would Artificial Intelligence change the directions? (Publisher: Springer)
Research Grants Received:
1. Project Title: Factors Affecting Consumers' Purchase Intention for Engineered Wood Furniture (EWF) in Bangladesh
Awarding Body: University Grant Commission (UGC), Bangladesh.
Role: Principal Investigator
Year: 2019-20
2. Project Title: Determinants of Consumers' Intention to Return the End of Life Electronic Products using Reverse Supply Chain Management
Awarding Body: University of Barishal, Barishal-8200, Bangladesh.
Role: Principal Investigator
Year: 2019-20
3. Project Title: Determinants of Task-related Employee Green Behavior: An extension of Theory of Planned Behavior (TPB)
Awarding Body: University of Barishal, Barishal-8200, Bangladesh.
Role: Principal Investigator
Year: 2018-19

Roles in Different Administrative Activities:
  • Student Advisor, Department of Marketing, University of Barishal (18.09.2018-17.09.2020).
  • Assistant Proctor, University of Barishal (10.09.2018-11.09.2021).
  • Group Secretary, Barishal University Rover Scout Group, University of Barishal (18.04.2017-11.09.2021).