Department of Marketing

Publications

Sl. Details
31

Rahman, M. S., Sabbir, M. M., Zhang, J., Taufique, K. M. R., & Rahman, M. M. (2024). Navigating Avatar-Based Marketing From Value Aspects: A Systematic Literature Review and Forward-Looking Research Agenda. International Journal of Consumer Studies, 48(6). [Scopus-Q1; ABDC-A; ABS-2; IF-8.60] https://doi.org/10.1111/ijcs.13096

[This is the accepted version (attachment) of the following article: Navigating Avatar-Based Marketing from Value Aspects: A Systematic Literature Review and Forward-Looking Research Agenda, which has been published in final form at https://doi.org/10.1111/ijcs.13096. This article may be used for non-commercial purposes in accordance with the Wiley Self-Archiving Policy.]

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Taufique, K. M. R., & Sabbir, M. M. (2024). The Future of Digital Marketing: How Would Artificial Intelligence Change the Directions? In S. Kautish, P. Chatterjee, D. Pamucar, N. Pradeep, & D. Singh (Eds.), Computational Intelligence for Modern Business Systems (pp. 157–183). Springer, Singapore. https://doi.org/10.1007/978-981-99-5354-7_9

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Islam, M. H., Anam, M. Z., Islam, M. T., & Sabbir, M. M. (2024). Exploring the impact of goals and motivation on young consumers’ sustainable plastic management behavior using the Theory of Reasoned Goal Pursuit. Cleaner Waste Systems, 8, 100156. [Scopus-Q2; CiteScore-3.90]  https://doi.org/10.1016/j.clwas.2024.100156

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Sabbir, M. M., Taufique, K. M. R., & Nomi, M. (2023). Consumers’ reverse exchange behavior and e-waste recycling to promote sustainable post-consumption behavior. Asia Pacific Journal of Marketing and Logistics, 35(10), 2484–2500. [Scopus-Q1; ABDC-A; ABS-1; IF-3.90] https://doi.org/10.1108/APJML-07-2022-0647

[This AAM (attachment) is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher.]

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Sabbir, M. M., Khan, T. T., Das, A., Akter, S., & Hossain, M. A. (2023). Understanding the determinants of consumers’ reverse exchange intention as an approach to e-waste recycling: a developing country perspective. Asia-Pacific Journal of Business Administration, 15(3), 411–439. [Scopus-Q1; ABDC-C; ABS-1; IF-3.30] https://doi.org/10.1108/APJBA-11-2021-0565

[This AAM (attachment) is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher.]

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Rahman, M. S., Sabbir, M. M., Zhang, J., Moral, I. H., & Shakhawat, G. M. (2023). Examining students’ intention to use ChatGPT: Does trust matter? Australasian Journal of Educational Technology, 39(6), 51–71. [Scopus-Q1; IF-4.10] https://doi.org/10.14742/ajet.8956

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Hossain, M. I., Sabbir, M. M., & Kim, H. J. (2023). Unveiling the Effect of TechTubers’ Unboxing Videos on Consumer Buying Behavior. Journal of Economics, Marketing, and Management, 11(4), 41–52. http://dx.doi.org/10.20482/jemm.2023.11.4.41

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Sabbir, M. M., & Taufique, K. M. R. (2022). Sustainable employee green behavior in the workplace: Integrating cognitive and non-cognitive factors in corporate environmental policy. Business Strategy and the Environment, 31(1), 110–128. [Scopus-Q1; ABDC-A; ABS-3; IF-13.3] https://doi.org/10.1002/bse.2877

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Das, S., Sabbir, M. M., Zohora, F. T., & Rahman, M. S. (2022). Investigating purchase intention for skin care products in Bangladesh: The role of personal factors. Turkish Journal of Marketing, 7(2), 72–84. https://doi.org/10.30685/tujom.v7i2.154

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Sabbir, M. M., Taufique, K. M. R., & Nomi, M. (2021). Telemedicine acceptance during the COVID-19 pandemic: User satisfaction and strategic healthcare marketing considerations. Health Marketing Quarterly, 38(2–3), 168–187. [Scopus-Q2; ABDC-C; ABS-1; IF-1.60] https://doi.org/10.1080/07359683.2021.1986988

[This is an Accepted Manuscript (attachment) of an article published by Taylor & Francis in Health Marketing Quarterly on 13 Oct 2021, available online: https://doi.org/10.1080/07359683.2021.1986988]

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