Department of Marketing

Publications

Sl. Details
51

Sabbir, M. M., Iqbal, M. M., & Sultana, M. S. (2017). An Empirical Study on Purchase Decision Process of Shaving Foam in Bangladesh. European Journal of Business and Management, 9(15), 1–7. Link to access

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Rahman, M. S., Sabbir, M. M., & Shakhawat, G. M. (2022). Responses to the Covid-19 by Education Sector: Perspectives from Bangladesh and China. i-manager’s Journal of Educational Technology, 19(2), 53–62. https://doi.org/10.26634/jet.19.2.19000

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Hossain, M. I., Sabbir, M. M., & Jun, K. H. (2025). Understanding Organic Food Consumption as a Sustainable Choice in the Post-COVID Era Through the Lens of Extended Theory of Planned Behavior: The Moderating Role of Health Value. 아태비즈니스연구, 21-46. http://doi.org/10.32599/apjb.16.1.202503.21

KCI Indexed

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54

Hossain, M. I., Rahman, M. S., & Jun, K. H. (2024). Determinants of internet of things (IoT) smart home technology (SHT) adoption behavior of consumers: Empirical evidence from a least developed country (LDC). Information Development, 0(0). https://doi.org/10.1177/02666669241254054

SSCI and Scopus Indexed.

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55

Taufique, K. M. R., Sabbir, M. M., Quinton, S., & Andaleeb, S. S. (2024). The different impact of utilitarian and hedonic attributes on web-based retail shopping behaviour through the lens of extended technology acceptance model. International Journal of Retail & Distribution Management, 52(4), 443–460. [Scopus-Q1; ABDC-A; ABS-2; IF-5.50] https://doi.org/10.1108/IJRDM-08-2023-0505

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56

Sabbir, M. M., Hossain, M. I., & Nomi, M. (2017). Analysis of Women’s Preference of Imitation Jewelry: Bangladesh Perspective. Journal of Business, Society and Science, 5, 44–53. Link to access

57

Sabbir, M. M., Khan, I., & Kaium, M. A. (2017). Employee Turnover Cost and Impacts in Banking Industry of Bangladesh: An Exploratory Study. Barisal University Journal of Business Studies, 4(2), 1–17.

Attachment
58 Nahida Sultana , Nusrat Jahan , Sujan Chandra Paul FCA , Impact of Covid-19 on Foreign Direct Investment: Evidence from Bangladesh Innovation in Economy & Policy Research ,14 April 2022 Read more
59 Md. Mehedi Hassan , Nusrat Jahan , Sujan Chandra Paul FCA , Tandra Mondal , Nexus Between FDI and Production Indices: Evidence from Asian Countries Asian Journal of Empirical Research ,2021
60 Nusrat Jahan , Sujan Chandra Paul FCA , Determinants of FDI inflows to Next 11 countries: A panel data analysis International Journal of Research in Business and Social Science ,06 September 2021