Department of Marketing

Publications

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41

Rahman, M. S., Sabbir, M. M., Kaium, M. A., Nomi, M., Zahan, I., & Islam, M. (2021). Consequences of the Covid-19 Pandemic on Zero Access to Technology Users in Bangladesh. International Journal of Early Childhood Special Education, 13(1), 62–70. 

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Sabbir, M. M., Islam, M., & Das, S. (2021). Understanding the determinants of online pharmacy adoption: a two-staged SEM-neural network analysis approach. Journal of Science and Technology Policy Management, 12(4), 666–687. [Scopus-Q2; ABDC-C; ABS-1; IF-3.50] https://doi.org/10.1108/JSTPM-07-2020-0108

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Sabbir, M. M., Akter, S., Khan, T. T., & Das, A. (2020). Exploring Factors Affecting Consumers’ Intention to Use Smartwatch in Bangladesh: An Empirical Study. Asia Pacific Journal of Information Systems, 30(3), 636–663. [Scopus-Q3; ABDC-C; CiteScore-1.1] https://doi.org/10.14329/apjis.2020.30.3.636

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Nomi, M., & Sabbir, M. M. (2020). Investigating the Factors of Consumers’ Purchase Intention towards Life Insurance in Bangladesh: An Application of the Theory of Reasoned Action. Asian Academy of Management Journal, 25(2), 135–165. [Scopus-Q3; ABDC-C; CiteScore-1.80] https://doi.org/10.21315/aamj2020.25.2.6

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Sabbir, M. M., Rahman, M. S., Nomi, M., & Jahan, T. (2020). Understanding Internet Banking Use in Bangladesh: The Role of Internet Banking Apps, Customers’ Perceptions and Green Concern. Turkish Journal of Marketing, 5(2), 100–120. https://doi.org/10.30685/tujom.v5i2.89

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Das, S., & Sabbir, M. M. (2019). Exploring Factors Affecting Consumers’ Intention toward Purchasing Imitation Jewelry: An Extension of Theory of Planned Behavior. Turkish Journal of Marketing, 4(3), 221–240. https://doi.org/10.30685/tujom.v4i3.61

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Hasan, A. A., & Sabbir, M. M. (2019). Impact of Social Media on the Consumer Adoption Process in Bangladesh. Comilla University Journal of Business Studies, 6(1), 67–83.

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Jahan, T., & Sabbir, M. M. (2018). Analysis of Consumer Purchase Intention of Life Insurance: Bangladesh Perspective. Business Review- A Journal of Business Administration Discipline, 13(2), 13–28.

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Sabbir, M. M., & Jahan, T. (2018). Investigating the Antecedents of Employee Attitude towards Internet Banking Adoption based on Structural Equation Modeling. The Comilla University Journal of Business Studies, 5(1), 123–141.

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Sabbir, M. M., & Das, S. (2018). Effects of Socio-cultural and Marketing Factors on Consumer Purchase Intention towards Skin Care Products: Evidence from Bangladesh. Barishal University Journal Part III, 5(2), 155–172.

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