Rahman, M. S., Sabbir, M. M., Zhang, J., Taufique, K. M. R., & Rahman, M. M. (2024). Navigating Avatar-Based Marketing From Value Aspects: A Systematic Literature Review and Forward-Looking Research Agenda. International Journal of Consumer Studies, 48(6). [Scopus-Q1; ABDC-A; ABS-2; IF-8.60] https://doi.org/10.1111/ijcs.13096

Taufique, K. M. R., & Sabbir, M. M. (2024). The Future of Digital Marketing: How Would Artificial Intelligence Change the Directions? In S. Kautish, P. Chatterjee, D. Pamucar, N. Pradeep, & D. Singh (Eds.), Computational Intelligence for Modern Business Systems (pp. 157–183). Springer, Singapore. https://doi.org/10.1007/978-981-99-5354-7_9

Islam, M. H., Anam, M. Z., Islam, M. T., & Sabbir, M. M. (2024). Exploring the impact of goals and motivation on young consumers’ sustainable plastic management behavior using the Theory of Reasoned Goal Pursuit. Cleaner Waste Systems, 8, 100156. [Scopus-Q2; CiteScore-3.90]  https://doi.org/10.1016/j.clwas.2024.100156

Sabbir, M. M., Taufique, K. M. R., & Nomi, M. (2023). Consumers’ reverse exchange behavior and e-waste recycling to promote sustainable post-consumption behavior. Asia Pacific Journal of Marketing and Logistics, 35(10), 2484–2500. [Scopus-Q1; ABDC-A; ABS-1; IF-3.90] https://doi.org/10.1108/APJML-07-2022-0647

Sabbir, M. M., Khan, T. T., Das, A., Akter, S., & Hossain, M. A. (2023). Understanding the determinants of consumers’ reverse exchange intention as an approach to e-waste recycling: a developing country perspective. Asia-Pacific Journal of Business Administration, 15(3), 411–439. [Scopus-Q1; ABDC-C; ABS-1; IF-3.30] https://doi.org/10.1108/APJBA-11-2021-0565

Rahman, M. S., Sabbir, M. M., Zhang, J., Moral, I. H., & Shakhawat, G. M. (2023). Examining students’ intention to use ChatGPT: Does trust matter? Australasian Journal of Educational Technology, 39(6), 51–71. [Scopus-Q1; IF-4.10] https://doi.org/10.14742/ajet.8956

Hossain, M. I., Sabbir, M. M., & Kim, H. J. (2023). Unveiling the Effect of TechTubers’ Unboxing Videos on Consumer Buying Behavior. Journal of Economics, Marketing, and Management, 11(4), 41–52. http://dx.doi.org/10.20482/jemm.2023.11.4.41

Sabbir, M. M., & Taufique, K. M. R. (2022). Sustainable employee green behavior in the workplace: Integrating cognitive and non-cognitive factors in corporate environmental policy. Business Strategy and the Environment, 31(1), 110–128. [Scopus-Q1; ABDC-A; ABS-3; IF-13.3] https://doi.org/10.1002/bse.2877

Das, S., Sabbir, M. M., Zohora, F. T., & Rahman, M. S. (2022). Investigating purchase intention for skin care products in Bangladesh: The role of personal factors. Turkish Journal of Marketing, 7(2), 72–84. https://doi.org/10.30685/tujom.v7i2.154

Sabbir, M. M., Taufique, K. M. R., & Nomi, M. (2021). Telemedicine acceptance during the COVID-19 pandemic: User satisfaction and strategic healthcare marketing considerations. Health Marketing Quarterly, 38(2–3), 168–187. [Scopus-Q2; ABDC-C; ABS-1; IF-1.60] https://doi.org/10.1080/07359683.2021.1986988